SoFit
The high cost of maintaining a healthy lifestyle is a growing concern among millennials. As the fittest generation yet, this group is constantly searching for alternative and affordable ways to stay active. SoFit is a Community-Based Approach to Fitness. For this project, I worked with a team of UX/UI designers, to understand the needs, wants, motivations, and frustrations of millennials. Our goal was to design a mobile experience that would provide millennials with an accessible and cost-effective solution for maintaining a healthy and active lifestyle while building a community of like-minded individuals who can support and motivate each other.
