SoFit
The high cost of maintaining a healthy lifestyle is a growing concern among millennials. As the fittest generation yet, this group is constantly searching for alternative and affordable ways to stay active. SoFit is a community-based fitness app designed to address the rising cost of healthy living for millennials. For this project, I designed the visual identity and digital experience for the app, creating an accessible and affordable mobile solution that connects users with a supportive community to encourage and motivate their fitness journeys.
