Transformation
For the Easter weekend events at Bridge Church NYC, we created an eye-catching and meaningful visual identity inspired by the metamorphosis of a caterpillar into a butterfly, symbolizing transformation into the image of the Son with forgiveness, patience, and peace. This butterfly motif was used across all communication channels, including branded coffee cups, to extend engagement beyond the event. A highlight reel was also produced to showcase the transformative power of the gospel. Overall, our visual identity successfully conveyed the essence of transformation, helping people connect with the message of the gospel.
